SodaStream Promotes Creative Beverages at Home

In 1903 the SodaStream brand of carbonation makers appeared on the scene.

When different concentrated syrups became available in the 1970s and 1980s, drink machines were produced that could add concentrates to create carbonated drinks in popular flavors. After merging with Soda-Club the company offered its product as a way to make healthy drinks for kids.

The SodaStream drink maker consists of a small device that infuses carbon dioxide into water, making it have a taste like soda pop. The system includes a machine, a canister of carbon dioxide, and reusable beverage bottles (suitable for pressurizing). The bottle, when filled with water, is screwed on to the machine, and with a push of the button ejects compressed CO2 from a canister into the bottle, making sparkling water (also called seltzer). There are all kinds of flavors which can be used to create regular soft drinks by adding a tiny amount to the carbonated bottle of water. When the canister is out of CO2, you return it to the market and purchase a carbon dioxide (CO2) refill.

With so many categories of concentrate, different and unique flavors of soft drinks can be made. When the systems were at the height of their popularity, many well-known brands were available for SodaStream in the concentrates – such as Fanta, and Sunkist.

MilkStream, is a variation of the SodaStream, and was invented for making milkshakes. Frothy, delicious milkshakes are whipped up by combining Ice cream, milk and Crusha syrup, and utilizing an extended wand into the glass.

The first machines made were rather large, and were sold to the upper classes of London, including, notably, the royal household. There were all kinds of flavors with odd names, including the famous sarsaparilla introduced in the 1920s. In 1955 the first home carbonation machine was produced.

The popularity of the SodaStream was high during the 1970s and 1980s in the UK, and presently it’s associated with nostalgia for those periods of time. The advertising jingle in 1970s was, “Get busy with the fizzy”; it was so popular that the company added it to its logo. In 1996 it was finally dropped after 17 years.

Commercially successful, there was a perception by some that the soft drinks made by these machines were a less satisfying imitation of their commercial counterparts. One of the noted differences was that in addition to slightly different flavors of the produced drink, the bubbles made by SodaStream machines are larger and shorter-lived. Today this has changed, partly because of Aromhuset flavors for carbonated water, and Sodastream now is the leader in sparkling water.

Today, SodaStream is part of Soda-Club; there are several websites where their products can be purchased, as well as supplies ordered and reordered as needed.


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